Colour correct & care, like a pro with Chroma Crème purple shampoo.

Chroma Crème is a neutralising cream purple shampoo for blonde hair that provides instant colour correction, with intense care.

Freshly coloured hair contains a mix of primary colour dyes.

After a washing a few times, some of the dyes fades and warm reflects such as yellow reappear.

As purple neutralises yellow reflects, Chroma Crème purple shampoo for blondes to platinum blondes is perfect for removing unwanted yellow tones.

Discover L’Oréal Professionnels latest addition to their Shampoo range. Chroma Crème Purple Shampoo for blonde hair instantly neutralises all unwanted yellow reflects and intensely nourishes the hair fibre, without weighing it down, for a superior colour correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs.

Together, they have developed an exclusive technology with professional tailored dyes to neutralise unwanted warm reflects, now in our most caring formula.

It delivers increased homogeneous neutralisation*, thanks to a more even formula deposit, than regular neutralising shampoos, that ensures no colour spots even on porous areas*.

It provides the upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine**.

For the ultimate blonde hair care routine, first apply the Metal Detox Shampoo, and follow with the Chroma Crème Purple Dyes shampoo.

* Hairdressers' feedback.**Instrumental test.

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*