THE SCIENCE BEHIND DEHYDRATED HAIR This is the sign of loss of moisture. The L’Oreal Laboratories have developed 72H Moisture Filling Shampoo combined with the power of Hyaluronic Acid. Naturally found in the body, t his molecule retains 1000 times its weight in water and helps to deeply hydrate hair.

THE SCIENCE BEHIND DEHYDRATED HAIR
This is the sign of loss of moisture. The L’Oreal Laboratories have developed 72H Moisture Filling Shampoo combined with the power of Hyaluronic Acid. Naturally found in the body, this molecule retains 1000 times its weight in water and helps to deeply hydrate hair.

ENRICHED WITH HYALURONIC ACID
Instantly fills hair with long lasting moisture, for shinier, 10x* more hydrated hair with no weight down.

USAGE INSTRUCTION
Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately.

RECOMMENDED DAILY REGIMEN
Shampoo – fills hair with long lasting moisture
Conditioner – Detangles and locks in moisture
Night cream – infuses 10x* more hydration with no weigh down

*instrumental test of shampoo+ conditioner vs. classical shampoo

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*