COLGATE® OPTIC WHITE® PURPLE, THE BEAUTY HACK THAT LET YOU SHINE IN AN INSTANT!

Say Hello to Purple, so that you can bid farewell to yellow and SHINE.

Colgate® Optic White® Purple Toothpaste encapsulates Purple Brighteners in every tube which can instantly colour-corrects yellow tones^. Couple with the Micro-Polishing Crystals**, it helps to remove teeth surface stains for your radiant smile. Fret not, the formula is also enamel safe# and safe for everyday use.

Make Colgate® Optic White® Purple Toothpaste an essential part of your daily beauty regimen for quick fix to witnessing beauty hacks.

^For temporary efficacy
**High cleaning silica
#When used as directed

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*