Arm & Hammer Charcoal White gently removes impurities from the tooth’s enamel surface that can cause daily stains, removing 100% more surface stains*. While the Active Calcium™ works to rebuild and restore enamel surface giving you twice the enamel strength compared to your regular toothpaste**.

• For clinically proven whiter smile in 3 days, with regular use*
• Twice the enamel strengthening compared to a regular toothpaste**
• Peppermint for long lasting freshness

Specially formulated with Baking Soda, nature’s clinically proven cleaner manufactured from Trona. A naturally occurring mineral formed from evaporated natural saltwater lakes in Green River, Wyoming, USA since 1867.

Baking soda toothpaste for the exceptional deep clean * With twice daily brushing
**than a regular toothpaste when used as directed.

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*